I've read a handful of studies that all suggest that roughly 60% of U.S. citizens actually read the nutritional content labels and just 50% check the ingredients when food shopping for new items. This is too low, especially considering that about a third of Americans are at least 35 pounds over a healthy weight. Understanding what ingredients and the nutritional value of those ingredients is paramount in eating healthy.
Food companies don't make it easy to find out what's in their food. They uses the smallest type possible. They don't want you to know how unhealthy their product is or what unpronounceable chemicals you're eating. The powerful food lobby spends a great deal of money keeping transparency to a minimum and your focus on the front of the package where they make marketing claims that often lack oversight or don't mean what you think they mean.
The Nutrition Facts panel, which was designed and is required by the FDA, informs consumers about serving sizes and provides per serving information on calories, a variety of fats, sodium, cholesterol, carbohydrates, fiber, and protein. It also shows the serving size's percentage of said nutrient that is recommended for daily intake. Always check serving sizes to see if they are reasonable compared to what you are actually going to eat. 100 calories or 5g of fat may seem fair, but if you are going to eat seven servings, it's not a realistic measure and is misleading.
There are some issues you need to be aware of. First, these percentages only relate to a 2,000 calorie diet. You need to figure out your RDA's based on your own healthy calorie intake, not the average person's intake. Furthermore, the RDA percentage is often mistaken for a breakdown of the content of the food's nutrients. It is not. A product may show a 10% number for fat, but it could be over 60% or more of the food's nutritional value (or lack there of).
While it is not always perfect, eyeballing the number of ingredients on a package can often help you understand how clean and healthy the food is. If you are going to eat processed foods, typically you will find that the healthier items have fewer ingredients. That being said, you actually need to read the ingredients list because longer lists could be all organic while shorter lists could still have dangerous chemicals or unhealthy ingredients. It's also worth paying attention to the order in which ingredients are listed, which always starts with the biggest contributors down to the smallest.
If I don't know a chemical or ingredient in a packaged food, I think about two things. Do I need to a PHD in chemistry to make this myself? Would I add this to my meal if I made it myself? You will probably want to avoid any ingredient you don't know, and certainly if you wouldn't add it to a home-cooked meal. Not too many people would go food shopping for TBHQ, high fructose corn syrup, or food dye yellow #5 to throw into their next pasta dish or hamburger.
The marketing claims on the front of a packaged food are typically worthless. Although some of them are straightforward and have oversight, like USDA Organic or Non-GMO Verified, most others have significant issues. They are either meaningless like the "all natural" food claim, which can be filled with chemicals and additives or their is no oversight. If you want to eat healthy, it pays to forget these claims or understand their shortcomings, and read your food labels.
Food companies don't make it easy to find out what's in their food. They uses the smallest type possible. They don't want you to know how unhealthy their product is or what unpronounceable chemicals you're eating. The powerful food lobby spends a great deal of money keeping transparency to a minimum and your focus on the front of the package where they make marketing claims that often lack oversight or don't mean what you think they mean.
The Nutrition Facts panel, which was designed and is required by the FDA, informs consumers about serving sizes and provides per serving information on calories, a variety of fats, sodium, cholesterol, carbohydrates, fiber, and protein. It also shows the serving size's percentage of said nutrient that is recommended for daily intake. Always check serving sizes to see if they are reasonable compared to what you are actually going to eat. 100 calories or 5g of fat may seem fair, but if you are going to eat seven servings, it's not a realistic measure and is misleading.
There are some issues you need to be aware of. First, these percentages only relate to a 2,000 calorie diet. You need to figure out your RDA's based on your own healthy calorie intake, not the average person's intake. Furthermore, the RDA percentage is often mistaken for a breakdown of the content of the food's nutrients. It is not. A product may show a 10% number for fat, but it could be over 60% or more of the food's nutritional value (or lack there of).
While it is not always perfect, eyeballing the number of ingredients on a package can often help you understand how clean and healthy the food is. If you are going to eat processed foods, typically you will find that the healthier items have fewer ingredients. That being said, you actually need to read the ingredients list because longer lists could be all organic while shorter lists could still have dangerous chemicals or unhealthy ingredients. It's also worth paying attention to the order in which ingredients are listed, which always starts with the biggest contributors down to the smallest.
If I don't know a chemical or ingredient in a packaged food, I think about two things. Do I need to a PHD in chemistry to make this myself? Would I add this to my meal if I made it myself? You will probably want to avoid any ingredient you don't know, and certainly if you wouldn't add it to a home-cooked meal. Not too many people would go food shopping for TBHQ, high fructose corn syrup, or food dye yellow #5 to throw into their next pasta dish or hamburger.
The marketing claims on the front of a packaged food are typically worthless. Although some of them are straightforward and have oversight, like USDA Organic or Non-GMO Verified, most others have significant issues. They are either meaningless like the "all natural" food claim, which can be filled with chemicals and additives or their is no oversight. If you want to eat healthy, it pays to forget these claims or understand their shortcomings, and read your food labels.
About the Author:
You can learn more at my website Food Labels or my blog at dangerous food additives
